Post by account_disabled on Jan 4, 2024 13:20:30 GMT 5
Last year, we ran the now-semi-famous LinkedIn experiment where we proved that the place you insert a link on a LinkedIn post affects the total reach of the post and the total clicks it will get – almost by 3X. So why didn’t we, as a growth hacking agency that sells growth hacking services keep that a secret and then added a “LinkedIn Growth Hack” service? That’s because we don’t sell growth hacks – we sell growth hacking. Let me make an analogy here and compare growth hacking to well-being.
There is no hack to well-being. Indeed, exercising Email List and eating well help, a good night’s sleep and meditation also help, and so does finding a sense of purpose in your life and a community of people to surround you. But who can say that they did one thing that completely changed their life for the better? Well-being is not about that one life hack that will transform you. To achieve a certain level of well-being, most people need to follow a process, create a system, experiment, and make mistakes. That’s what growth hacking is all about. So, whenever you read or hear about “The X growth tactics to transform your business”, just run away. What Growth Hacking is Really About Now that we know what growth hacking isn’t, let’s see what it really stands for.
Growth hacking is the branch of digital marketing where data matters more than hierarchy, and ROI is more important than brand awareness. Venn diagrams explaining what growth hacking is Growth is a mindset – it’s not about implementing a certain tactic. It’s about seeing what works and what doesn’t – and why. Accordingly, growth hacking is about documentation and leaving something behind. For example, we recently documented a pretty successful automation that helped us fill an entire class for our Growth Hacking University, and made it public. From the PDF creation to the testings and the man-hours needed for every step, you can take a look at the entire process here: How a Single Automation Helped Us Fill Up an Entire Class. In practice, growth hacking is mostly about three things: the funnel, the process, and the skillset. Let’s take a quick look at every one of these.
There is no hack to well-being. Indeed, exercising Email List and eating well help, a good night’s sleep and meditation also help, and so does finding a sense of purpose in your life and a community of people to surround you. But who can say that they did one thing that completely changed their life for the better? Well-being is not about that one life hack that will transform you. To achieve a certain level of well-being, most people need to follow a process, create a system, experiment, and make mistakes. That’s what growth hacking is all about. So, whenever you read or hear about “The X growth tactics to transform your business”, just run away. What Growth Hacking is Really About Now that we know what growth hacking isn’t, let’s see what it really stands for.
Growth hacking is the branch of digital marketing where data matters more than hierarchy, and ROI is more important than brand awareness. Venn diagrams explaining what growth hacking is Growth is a mindset – it’s not about implementing a certain tactic. It’s about seeing what works and what doesn’t – and why. Accordingly, growth hacking is about documentation and leaving something behind. For example, we recently documented a pretty successful automation that helped us fill an entire class for our Growth Hacking University, and made it public. From the PDF creation to the testings and the man-hours needed for every step, you can take a look at the entire process here: How a Single Automation Helped Us Fill Up an Entire Class. In practice, growth hacking is mostly about three things: the funnel, the process, and the skillset. Let’s take a quick look at every one of these.