Post by account_disabled on Jan 6, 2024 14:09:08 GMT 5
Needs to Know ArticlesDigital Marketing by Digital Marketing Institute The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. From knowing the best digital marketing KPIs to mastering SEO and content marketing, there can be a lot to grapple with if you don’t focus on the areas that matter to a business. The great news is that there is a global demand for marketers with agile digital skills, but the bad news is that there's a shortage worldwide. According to our research ‘The Marketing Evolution: Leadership,
Transformation, Skills, Challenges & the Future’ senior and mid-level marketers reported significant shortages in digital skills WhatsApp Number with the top three being data analysts (47%), general digital marketing skills (37%), and UX designers (34%). So, how do you fast-track your way up the corporate ladder or set yourself apart from the competition, particularly if you’re a digital nomad or looking to become a successful freelancer? Check out these 10 essential skills to keep you relevant in the ever-changing digital industry: Video Marketing SEO & SEM Content Marketing Data & Analytics Design Thinking & Planning Social Media Email Marketing Be Tech Savvy Be Persuasive Highlight Your
Unusual Skills! 10 Tips to Kickstart your Digital Marketing Career Download 1. Video Marketing Video continues to take the internet by storm and this isn’t about to stop. Customers love videos, particularly on social media, and 8 out of 10 people have purchased after watching a brand’s video. For marketers, 93% who use video say it’s an important part of their strategy and 87% report it gives them a positive Return on Investment (ROI) according to The State of Video Marketing research. Bear in mind that these are loose statistics that will vary depending on who you ask, but the point is that most statistics point to much higher conversion, engagement, and higher SEO rankings when it comes to video. What makes it so engaging? Because it’s personal and relevant. When people can see your face (or the face of the person promoting the brand), they are more likely to trust your business. It’s also wonderfully versatile content to use across different platforms.