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Post by account_disabled on Jan 25, 2024 9:59:48 GMT 5
Subscribe to monthly NEWS DIGEST Enter your E-mail Read also : Jobs to Be Done Theory: How to get consumers to “hire” your product? Hybrid architecture A hybrid brand architecture model is a combination of several models, where some sub-brands are associated with the main brand, while others remain independent. This structure is designed to create similar styles across sub-brands while still maintaining brand identity.
A hybrid brand model typically occurs when a company Buy Bulk SMS Service originates from a single brand and, as it grows, purchases or develops new separate brands to better compete in the market. This is an effective strategy for brands looking to cater to different target audiences. Advantages : Opportunity to reach a more diverse and wider audience. The model provides the possibility of merging or purchasing different brands.
The structure provides flexibility for the life cycle and positioning of sub-brands. Flaws : A large number of sub-brands leads to difficulties in management. For example : The Walt Disney Company has both its own sub-brands and external independent brands not associated with Disney - ABC and Marvel. Approved brand model The endorsed brand model is a more flexible model in which each brand extension is given.
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